Circus Acrobat

These are people who are highly skilled and talented yet they are not valued much (in terms of what consumers are willing to pay to see their performance). I thought more the scarcity better the value, but these people are scarcely available (what these guys can do very few people in the world can copy) yet not valued high. Why?

I think the problem is positioning, instead of positioning themselves as mass entertainer available for large middle class population at 100 bucks a show, they should focus on positioning themselves as niche expensive entertainers for upper class audience performing only in private parties, thus becoming a symbol of esteem for upper class to have them perform in their parties. This also means that number of performance would be limited (not 3 per day but few per month) giving the Circus Acrobat time to hone their skills, making them even more scarce, valuable and full of variety.

And probably the acrobat should rename themselves from Circus Acrobat to Elite Acrobat as the word Circus is related to masses and easy affordability while the positioning we want is niche and expensive.

Even scarcity can benefit only if you know how to position it in your market place.